Michael Hill – Heritage Bourke Street & Chadstone Global Flagship

Client: Woodland Fitouts
Locations: Michael Hill store, Heritage-listed building on Bourke Street, Melbourne & Global Flagship store in Chadstone Shopping Centre (with additional locations in development)
Project: Michael Hill

Overview
Michael Hill is undergoing a brand transformation, elevating their retail spaces to reflect a new era of luxury and sophistication. The Bourke Street heritage site and Chadstone global flagship are standout examples of this evolution, both blending timeless elegance with modern design innovation.

Scope of Work
To support the vision, we worked with Woodland Fitouts to determine our 50mm fluted panels were a good fit for the store. They were then integrated into the store fitout, adding a tactile, architectural texture that enhances the premium aesthetic. These panels perfectly complement the brand’s elevated image, offering a refined backdrop for Michael Hill’s jewellery collections.

Execution
We delivered custom joinery across both sites, using state-of-the-art equipment and premium materials to achieve flawless detailing. Woodland Fitouts then installed and made finishing touches to the final designs. The heritage-listed Bourke Street store required careful consideration to maintain the building’s character while introducing contemporary elements. The Chadstone flagship demanded precision and scale, ensuring every surface and joinery element reflected the brand’s global positioning.

Results
The completed spaces are a seamless balance of tradition and modernity. Our fluted panels add depth, warmth, and sophistication, helping to create an immersive retail environment that aligns with Michael Hill’s brand transformation and sets the tone for their future store rollouts.

Woodland Fitouts estimator Shane Plumb praised the Textured MDF team for their collaboration working on the Michael Hill flagships at Chadstone and Bourke St.  

“Textured MDF was prompt with their quotes, and helpful at all stages, which is crucial when working on large-scale projects such as these,” he said.

“The team had excellent communication throughout the entire process from quoting to delivering the product on time."

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